Tips to develop price photography packages

If you are also thinking about how you should price your product photography for the benefit of the community at large. Then this post is for you, here is how you should price your product photography packages.

Let’s get started…..

1. Never use the words “reasonable” and “affordable”

First things first, you should know that whatever is in your client’s wallet is NONE of your business. It’s not your job to worry about your client’s lifestyle. In fact, your job is to produce great photos that will help your clients sell more product. So stop calling yourself “the affordable product photographer” or using you have “reasonably priced” packages. Also, you never know what reasonable is for your client.

2. Be a specialist

If you really want to price your product photography rightly, then be a specialist, create your own niche that your client will be ready to pay for. Be a specialist, rather being a generalist.

3. Know your market inside out

Only becoming a specialist won’t do the needful, with that you need to know your market as well. Only when you know what your ideal client needs, your packages will automatically fall into place. You can decide you own prices when you know what you’re going to offer.

4. Figure out your cost of goods sold

To begin anything, you need to know your cost of goods sold (COGS). If you are selling a photo for less than your COGS, you’re actually losing money. COGS is actually how much it costs you to create and deliver your product (the photo). This includes every cost associated to the product photo, including fee for your time

5. How do you price your services matters!

There are many ways a photographer can price his services, such as on an hourly basis or on the number of files provided to the clients in total, or by the finished photo or as a flat project fee. Determine your own method of pricing, make sure it suits you the best.

6. Be real

Develop your own method of pricing, copying someone else’s pricing structure isn’t going to help you. Besides being unethical, copying hurts you and the one whose structure you have copied. So no point. It’s best to be real and have your own method.

7. Design a pricing menu

You need to have different packages developed for clients so that they can choose from various available packages. You don’t have to go for a comprehensive six page price menu. You can even start with three basic packages.

8. Keep things clear

Your price menu needs to be clear, rather than artistic or fancy. Basically, the purpose of your price menu is to give your clients idea about your pricing structure so that they can decide the appropriate package according to their needs and requirements of product photography. Believe you me, one size doesn’t fit all very well goes while setting up your product photography packages, as not all your clients will have the same requirements.