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For online marketers, it is very important to put the best pictures of their products on their websites. As, it is the picture of the product that attracts the shoppers first. According to a research, 78% of online shoppers want to see products brought to life through imagery. More than 3/4th of consumers expect at least three photos of a product.

When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice.

Robert Frank

However, you can try DIY, but in this cut-throat competitive world, poor-quality images can do you more harm than any good. And that’s the reason most brands hire professional product photographers to capture high-quality images, thereby increasing their sales.

If you are also going to hire a product photographer and not sure where to start from, then here is a list of questions or things that you need to ask or know from a potential photographer.

Type of equipment he is using.

First things first, it is crucial that a professional product photographer is using appropriate equipment in order to accomplish the job perfectly and capture the best photos of your products. So, it is essential that the photographer has a high-quality camera and lens, and other accessories.

Number of photos you can expect from your photographer.

Another important thing that you need to know is the number of photos that you can expect from the photographer. However, the correct answer will surely depend on the task at hand. More often than not, with white-background you can expect more product photos, than the shot with models.

Is your photographer insured?

Is a photographer is insured, then the answer will be “yes.”

In case your photographer is not insured, then the answer will be “no” to this question. But, before hiring an uninsured photographer, you have to think of legalities as any of injury, damaged equipment or other costly accidents during the shoot can lead you to an unwanted legal situation.

Know about the background and credentials of your photographer.

Before you choose to interact with the potential photographer, make sure you go through his/her portfolio. Also, you can ask whether the photographer has got the formal training or education or not. However, that doesn’t make him a bad photographer anyways, but knowing in advance is wise. So, make sure you ask him following questions:

• Ask where he got professional photography training from.

• Ask for how long he has been a commercial photographer.

• Ask if he is a Certified Professional Photographer (CPP).

• Ask about his experience in the industry.

• Ask about his clients he has already worked with in the past.

• Also, ask about his present clients as well.

Basically, asking all these questions will help you have a great idea about his work. Like, knowing about industry experience and about his clients will help you have an idea of the quality of his work and level of professionalism.

Ask about his portfolio.