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Every ecommerce brand has a dream of selling million if not billions of their products. For that to happen, the awareness of the brand has to be much higher than the competing brands. Social media marketing is the modern innovative way to bring in such awareness and Pinterest plays a crucial role in this segment.

Pinterest has more than 50 billions pins and there are pins among them that aggressively promote a product of a brand to its 200 million users. Naturally people have started using Pinterest to promote their products and brands.

Black and white are the colors of photography. To me, they symbolize the alternatives of hope and despair to which mankind is forever subjected.

Robert Frank
Here are a few tips that will help you in differentiating yourself and your product from others which is required in becoming successful.

• research before investing in a specific type of audience and the type of plan you subscribe to.

• create product specific pins that will attract users instantly. On an average, a correctly created pin can increase the traffic flow by 30%

• create a business page on Pinterest that can specify the features and details about the product that can never fit into a single pin.

• Pinterest brings in $2 for every dollar spent on advertising. Choose the advertising budget and strategy carefully to maximize your profit.

• using high resolution images for the pins brings in more customers to your platform.

• alternatively, you can install the Pinterest button on your website so that customers can save images to their Pinterest account and view them later. This usually results in recurring customers.

• rich pins enable the advertiser to show rich content and embed links for their customer that usually has all the up to date information.

• hustle but do not get disappointed. Pinterest brings in more followers slowly depending upon the visibility of the content. Once there is substantial numbers of followers, brand awareness and sales growth is just a matter of time.

• set parameters to measure the quality and performance of you website and products. If there is no growth for long period of time, then it is time for renewing the strategy.

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