Ideas for product photography

There are many standard ideas that will lead to classic and evergreen product photography. But these will not be applicable in every scenario. There is a need for unorthodox and innovative thinking so that different product photography ideas can come into existence that will make many brands stay relevant in this vast information age. This creative product photography is what drives the sales of their products. This article is intended to help the reader take shots of the product in a manner a professional product photographer would take. The collection of 20 techniques will help in this journey.

So, the basics, what is product photography?

It is a branch belonging to the commercial photography whose main motive is to advertise a product. As mentioned, there are numerous classic ways to highlight and shoot a product. Some of them are

1) Lifestyle and fashion product photography.

2) White backdrop photography.

3) Imaging while in motion.

4) Entire product line images.

5) 360-degree photography.

6) Photography using tabletop.

7) Product package photography.

Here are 20 of the most creative ideas in the product photography segment.

This type of photography is employed to add a dramatic effect so that the product looks good. The color of the smoke is dependent on the type, design, and color of the promoting product. Photoshop brushes are used to make the smoke more prominent and to not obstruct the visual image of the product.

Be it a billboard advertisement or a print ad in the magazine, the need for extraordinary images of the product cannot be emphasized since the illustrations can be funny as well as surrealistic. But realizing such product photos can be a herculean task since they need to be taken in a studio environment using special lighting kit as well as digital drawing in image editing software.

Models can be used to grab the attention of the consumer thereby directing it to the featured product in such a way that the attention is maintained on the product. Extreme care is to be taken so that the models in the photograph do not dominate the product but rather complement it.

This type of idea cannot be used in most of the product photo category but only in certain categories such as liquor and automotive industry can be used. They create a profound effect on the view by creating empathy first thereby maintain the attention on the product.

This type of product photography involves the product getting drowned in water, sand or other materials such as the hair of a woman. This is intended to put a product accent. Other themes include partial drowning of the product with smaller thematic articles.

This kind of idea requires the camera to be placed at an unusual angle for executing the shot. The disadvantage with this idea is that it is very easy to misrepresent the product and the original message gets lost in the noise. Extra care has to be taken so that the product is represented correctly. Other products are places propositionally with small design differences to take the shot perfect.

The product has to be placed in the backdrop that is of contrasting color. This will make it look fashionable. But it is important to position the angle between the backdrop and the product. This will help in creating a 3D effect.

The first and second rule of product photography is to be creative. Photographers have some of the craziest ideas and photoshop has to be used in actualizing the product photo.

This type of technique is mainly used in make-up photography. But off late, this has also been extensively used in smartphone photography. The photo is made to look surreal by using cubes and circles and other associates and dynamics are scattered around to make the photo look like a gorgeous mess.

Inspiration can come in any form and from any source. Even though there is no relation, a cat walking on a street can inspire the design of a photography idea of an apparel fashion brand.be vigilant and keep trying new things because you never know when a brilliant idea will hit you.

This is a kind of creative example where the shot is taken right before something drastic and unexpected happens. For example, a shot of the bottle of whiskey touching the ground but not before breaking into pieces. This is extremely creative but equally difficult to capture the right shot.

Some products such as shoes and sports related are snapped looking like they are floating in the air. This is achieved by hanging them by a thin rope to make them look three dimensional. The ropes are then removed in post-processing.

This is similar to “before a second” method but there are subtle differences. Short exposure is needed as well as quick action on the part of the photographer. The photographs that are in motion are always striking and make the image pop up.

The white backdrop Is a classic but using a backdrop with an abstract or symmetric pattern can also produce a stunning photo. The only rule here is that the backdrop has to be in harmony with the color scheme of the photographed product. The merging backdrop can be used as long as it matches the contrast of the image.

Reflections can also have a profound effect on the overall shot. To implement this type of photography, surfaces with high reflectively are used. Take for example that the product is placed on a white tile with a certain amount of reflectivity. To get the perfect shot, correct lighting conditions, as well as the angle, have to be used to get the reflection effect on the product as well as the shot.

Tech companies, as well as other fashion companies, release multiple products under a unifying series name. So, all of the products have to be grouped in a picture that will ensure no one product is highlighted over others. It could be a herculean task. So, to make this happen we have to understand the purpose of the product, its size and other features have to be studied for their placement in the photo. The main purpose of the series shot is to not only influence the consumer in buying a product but also the accompanying product.

Nothing works like a funny photo for the product photography. No specific idea works as a unique idea will work only once since the audience will not find it funny the second time.

As the name suggests, the product impression is made on a rugged sand backdrop to create that dual effect. The backdrop can also be of snow, clay or other kinds of materials as long as they look good.

The human element can make a photo look odd if only the hand or a leg is used. At the same time, it can also make it mysterious. Generally, models are employed for the purpose but photoshop can also be used to add that human element. Attention is needed to the backdrop to make the image look three dimensional. Do not forget to take care of the shadows.

Generally, for this kind of photography, dominating colored backdrops are used. To bring the product into the focus, the color is of the same palette but of different tint so that the product is clearly visible.

If you need some inspiration, then here are some of the top-most photographers who mesmerize the world with their work.

Ben is a famous photographer who is known for his unique product photography as well as promotional photography for advertising. He specializes in stage imaging. He is the kind of guy who likes to take images in his own studio but he also visits the locations as well. His main assets are that he has an eye to detail for creating that perfect light condition as well as background.

He is known for the extensive usage of static objects in his photography of the product. His post procession work and styling are so unique that they look more like old painting or pencil art rather than some kind of high-resolution modern camera image. This is a very unique style to create such an image when others have failed to do so.

He deals with product photography which is small in size so that they can be laid out to form a unique and symmetrical pattern. They are kept at an identical distance to get that symmetry. His idea gives the very ordinary and basic objects in real life a unique perspective and makes them look surreal.

He specialized in using station objects as well as objects in motion to create a unique effect that focuses on the shape of the object as well as the harmony with the surroundings. His most preferred technique of product photography involves usage of reflection of the backdrop as well as shadows to extract a unique shot of the product. The end result is very unique.

Nori specializes in creating a backdrop that is similar to the color of the product that is being shot. Using various dynamics, nori focuses on using water in the backdrop to create a unique shot. His approach is very unique and is mostly depending upon the type, shape, and appearance of the product.

He has his own unique style of approaching a product based on different parameters. All his images have their own quirks. Remarkable details as well as punchy backgrounds.

One among the best product photographers. His unique style is to highlight the brand of the product as well as the product itself in each of his product photographers, adding grace and brilliance. He is also a mentor to budding photographers inspiring everyone with his work.

He specializes in hanging product photos. To implement his ideas and techniques, the picture dynamics, as well as the product, are hanged. Just search online for the kind of high-quality work he produces.

He is the white background specialist product photographer. If you look at his images, you will clearly know that these images have not been taken with a white background but rather in a lightbox and have been post-processed. Professional equipment has been used. He also includes still life in his work which produces precise and clean images. This has made him a top-notch product photographer.

Nathew Zucker specialized in taking the product photos of the food industry. He likes to place importance on the ingredients as well as the application of the product. He usually likes to use a background where the product is actually used in real life like a dining table.