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When it comes to shopping footwear, people don’t like buying unappealing or ugly looking products. It is the picture of any product that catches the most attention. If the picture is not good, people avoid buying that particular product. Just like clothing, footwear photography is important!

To some extent, the cult surrounding black-and-white photography is based on nostalgia.

René Burri

Whether it’s smart office footwear or colorful fashion stilettos, footwear come in all shapes and sizes and genres, from tango shoes to kitten heels, high heels to platforms, ballet pumps to loafers, cowboy booth to running shoes, and sports shoes. Footwear product photography can be very creative as it gives your imagination a wide scope.

Here in this post we are sharing with you the best tips to help you formulate a plan and shoot amazing footwear product photography.

1. Shoot from different angles. When it comes to a footwear photography, the more angles the better the result. Shoes photography is all about detail, and the buyer would be interested in every detail there is – from the color and the size of the heel to the tread and the sole.

2. Use a model. Of course, humanizing footwear photography is a pricey affair. However, if your client’s pocket allows and timescale permits, then using a model can be greatly helpful. Using a model will enhance your offering and add context.

3. Avoid busy background. Background plays a key role in any image. Especially, when it is about footwear photography. It is important you avoid busy background and select a well-matched background for your shoe photography.

4. Try 360 photography. Shoes are the perfect subject matter when it comes to 360 photography. It is however, a recent advancement in photography enabling the viewer to interact with the image. 360 photography allows viewer to view an image from each and every angle, and shoe needs to be viewed from all angles.

5. Focus on details. Detail is what a person looks for when it comes to shoes. Hence, it is essential that you capture that detail in your photographs, from the type of fabric or leather used to the laces and color options.

6. Use the correct lighting. Make sure you get the lighting right and avoid any distracting shadows to give your photographs a nice clean finish. However, you can remove shadows in post-production, but it’s better to avoid them during the shoot itself by using the correct lighting.

7. Have a creative vision. Don’t be scared to get creative while shooting footwear. You can always shoot the footwear from different angles, using a variety of props and backgrounds. And just stick to the creative vision to ensure cohesion!

Use these tips and techniques to get the best footwear photograph!