Building A Professional Internal Product Photography Department

One of the most important aspect in the ecommerce department is photography. It not only gets the attention of the consumer but also helps in converting that digital window shopper into a customer.

For any kind of business to go big or reach a certain growth limit, it is very essential to establish an internal photography department. It is inexpensive this way than hiring an expert on project basis.

So what are the benefits of hiring a professional photographer full time and setting up an internal product photography department?

• as your business increases, so does the need for high quality product images. Hiring a professional photographer will allow you to have that access whenever you want.

• once the professional is hired, you expect a certain high standard work from him. Once he gets accumulated to the working of the company or the business, you will have continuous supply of high quality work without any interference from your part.

• apart from the above reasons, the most killer advantage is that all the copyrights of all the images produced will be owned by you and only you.

But there are some disadvantages in hiring a full time photographer.

• hiring a 9 to 5 product photographer can be a costly affair. Apart from his/her high salary, additional investment like the camera and is equipment as well as the establishment of the photography department can be a very costly affair. But that’s just the initial investment in every kind of business.

• even when the hiring has been made of a professional photographer, he is to be trained further to get him familiarized with the brand awareness, the quality that is to be expected and the process of the workflow that needs to be adopted. This takes time.

• the photographer has to be paid even when the company has no work to offer him.

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