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Optimized Writing For Amazon Product Description

Ecommerce sellers use different sales channels such a shopify and Pinterest to increase their sales on amazon and other online sales website. But not much progress can be achieved even if you hire a top sales channel agent if your product description is subpar. It is important to make your sales page stand out among the millions of similar offering if strong sales numbers have to be achieved.
For me, the camera is a sketch book, an instrument of intuition and spontaneity.
Henri Cartier-Bresson
Amazon exclusive product description
Like every ecommerce site amazon has listed the guidelines and policies that every seller has to follow if he wishes to list his/her product on the amazon website. Some of the guideline include
O don’t include html, javascript or other types of executables other than break (< / b r >) in your detail pages
O no titles, descriptions, bullet points or images can include:
O pornographic, obscene or offensive content
O phone numbers, physical mail addresses, email addresses or website urls
O availability, price, condition, alternative ordering information (such as links to other websites for placing orders), or alternative shipping offers (such as free shipping)
O spoilers regarding books, music and video or dvd (bmvd) listings (information that reveals plot elements crucial to the suspense, mystery or surprise ending of a story)
O reviews, quotes or testimonials
O solicitations for positive customer reviews
O advertisements, promotional material or watermarks on images, photos or videos
O time-sensitive information such as dates of promotional tours, seminars or lectures
These are just a few guidelines. For the complete list, please visit the product details rules page.
When it comes to the best practices, the title is the most important part of the listing. It has to be catchy so that the potential customer automatically becomes interest. It should also describe the nature of the product so that anyone wandering in the website gets to know about the basic nature of the product instantly. The keywords and amazon search optimization is necessary for the success of the product.
Amazon has also detailed a quick start style guide for its partners to follow.
Bullet points are to be listed in the product detail page that will tell the consumer about the product and the standout feature compare to the competing products. Information that has to be listed in it are as follows.
• full contents of what’s in the box
• materials and construction
• major features and benefits
• power output
• information on controls and settings
• details on pattern/design
• care instructions
• dimensions
• warranty information
The ultimate aim of any product description is to convert the potential of the page into actual sale.
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