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11 Product Photography Tips for Beginners
What is Product Photography?
Product photography as the name says it all, is the photography of products, such as clothes, sofa, shoes, boots, apparel, jewelry, beauty, kit, etc. that are used for online and offline advertising. In product photography distinct techniques are used to showcase products in an attractive way in order to entice potential buyers to purchase those products.
To me, photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them.
Elliot Erwitt
Product photography is an indispensable part of both online and offline advertising.
Here are the 11 best tips for beginners to have best product photography
1. Setting up your background and product. Setting the right background is as important as the photographs itself.
2. Getting your lighting right. If really there something that decides the quality of pictures, then it’s LIGHT! Once you have got your light in place, you are sure to get the best and quality shots!
3. Make sure your products are clean. It’s no brainer, but still neat and clean items simplify your editing process. So, make sure you clean your product one last time before you actually click the shutter.
4. Take shots from strange angles. Usually photographers avoid taking pictures from odd angles, because it can distort a picture. However, sometimes you can play around with odd angles too, especially when you want to have distorted look or if your product is difficult to distort.
5. Hang your products. Being a product photographer you can go quirky to have the best and enticing shots of your product. Hanging your product is one such step.
6. Using props. Adding beautiful props to display your product is another wonderful way to make your product shine dynamically. Also, it attract viewer’s attention.
7. Using photo manipulation. Photo manipulation is one technique that can help you have a great picture. Being a beginner if you don’t have any skills with photo manipulation, you can hire a graphic design artist for help. However, this could be a great opportunity for you to learn Photoshop and Illustrator for some seriously amazing product photos.
8. Focus on details. To make your product outshine on the platform you will be displaying it, make sure you capture clear, crisp details along with other elements no matter big or small that make your products special.
9. Place your products above a reflected surface. A reflected surface can add quite a bit of depth to an otherwise boring photo.
10. Create a story. Create the setting in such a way that your product look more like a story than merely an item, so that the potential buyers can easily relate with it.
11. Add personality. Some item categories such as fashion and clothing, specifically demand for humanize products so that the potential buyers can imagine how a particular item will finally look.
Use these tips and tricks and get great product pictures!!